Pan masala is a mixture of areca, slaked lime, cardamom, catechu and some other flavoring agents, and is marketed as a mouth freshener and a digestive aid in India. A wide variety of pan masala is available in the market with different flavors catering to the tastes and preferences of consumers. Some of these variants include ingredients like sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals) and silver-coated betel nuts. Nowadays, pan masala comes in attractive foil packets (sachets) and tins that can be stored and carried conveniently. Owing to this, it has become popular in urban and rural areas of India, especially among adolescents.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Indian Pan Masala Market Trends:
The increased awareness regarding the harmful effects of tobacco products has led to a shift in consumers’ interests toward the consumption of flavored or plain pan masala. Besides this, manufacturers have started offering their products in innovative packaging that is sealed from all corners. This ensures longer shelf life and retains the aromatic fragrance of the product. They have also introduced products in flexible, convenient and cost-efficient packaging, such as pouches or sachets, which can be consumed on-the-go. Apart from this, a large number of market players are focusing on aggressive advertising strategies, including celebrity endorsements, to promote the product and entice consumers to a specific brand or product. Looking forward, the market value is projected to reach strong growth by 2025.
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